By Amy Nicole Tangel
Hair Salons across Long Island were finally able to open their doors this week after months on pause, signifying a step forward for all other salons waiting in the wings, but when one Make-Up Artist opens her doors, it’s temporarily going to be all about the eyes.
Christine Daino, owner of Total Glam NY, decided to take a leap-of-faith in 2016, when she took her passion for make-up and skin care to the next level and opened her first space in Patchogue, N.Y. In only four years, the 35-year-old entrepreneur has built a business that exploded from the ground-up, with clients across the island and beyond, providing services in Makeup Artistry (Bridal and Special Occasion), Lash Services and Esthetic Treatments on-location and at her current Bellport, N.Y., salon.
With over two decades of experience in the beauty industry to her credit and her knowledge and skills as a certified esthetician, Christine offers all of her clients the highest-level of facial treatments she can provide. Her love for makeup is an extension of what started out as a passion for painting when she was a child and evolved into experimenting with makeup later on in life. She made her dreams become a reality with licenses in makeup art 16 years ago followed by earning one in aesthetics two years later. In spite of everything she has built, when Christine reopens the doors to her salon in Phase 4, she faces challenges different than many other businesses reopening their doors, because of the specific nature of her work. Working in an industry where her career is based upon touching faces, for now, she said she will only be able to do what she can with a mask on.
“I can do anything where they can still wear a face mask, like facials, but make-up, that aspect I can’t do as of right now,” she said.
Until restrictions are lifted, Christine will be booking clients for services such as facials, lash lifts and lash extensions only and said as far as booking brides, she feels bad for the brides who are getting married this year who want to keep their weddings and is hoping things will get better this summer. With so much uncertainty and not enough answers, she said it is hard to give answers to brides and to book properly, but she is grateful for how all of her fellow artists and stylists in the business have come together and supported each other along.
“Most of my brides have postponed until 2021. The brides that are keeping for this year are keeping it very, very small, but there are very few of them,” she said.
In preparation for the new normal, Christine has Total Glam NY face masks available to her clients and has received BARBICIDE COVID-19 Certification for the Professional Beauty Industry training. A benefit that sets Total Glam NY’s salon apart from others is its pre-existing design to treat one client at a time. Christine has guidelines in place on her Facebook page and website indicating specific social distancing practices for appointments.
While she said she is grateful for being able to spend her recent time home enjoying the slower pace with her children and family, she has also been busy planning her social distancing guidelines to open her salon and working hard to ensure when the day comes, her clients are protected and safe. For Christine, she said she has not stopped working since the day she decided to start her business, putting her heart and soul into every aspect, from her website to her salon to each client she serves. Christine is excited for the future, and she feels like the bridal industry is going to boom in 2021, but she said the time home has been a good reminder of balance in life.
“I’m like an all or nothing kind of girl. I learned how to do a website myself, I learned about SEO, I learned about the keywords. I truly did my homework and I haven’t stopped,” she said.
To learn more about the services Total Glam NY offers, or to book an appointment, visit www.totalglamny.com. You can also follow Total Glam NY on Facebook and Instagram to keep up with the most up-to-date information and happenings.